DotDigital Group (DOTD) Share Price

DotDigital Group (DOTD) Overview

Dotdigital Group plc (formerly known as dotDigital Group plc) is a technology company that provides marketing automation and customer engagement services. It was founded in 1999 and is headquartered in London, UK. The company's primary product is "Engage," which is a marketing automation platform that enables businesses to create and manage personalized marketing campaigns across various channels, including email, social media, SMS, and more.

Dotdigital creates, sends and tracks email campaigns, as well as personalises content based on user behavior and preferences. The platform allows users to set up automated workflows and triggers to send targeted messages to customers at specific times or based on specific actions and manage and segment customer data to ensure relevant and personalized communication. It also provides tools to support ecommerce businesses, such as abandoned cart recovery emails and product recommendations and tracks the performance of campaigns, analyzing engagement metrics, and gathering insights to improve marketing strategies.